The deadline has come and gone for applications for my dream job as The Vacationer for Transat Holidays (http://www.vacationer.transatholidays.com/).
For anyone who has been living under a rock and not privy to my endless Tweets, Statuses, Buzzes, YouTubes – in order to apply for the position as The Vacationer, the applicant was asked to submit a 2 minute (MAX) video. 1 minute (the first minute) showcasing a local tourist attraction and another minute (the second minute) explaining why they are the ideal candidate for the position.
Again, for those living underneath a rock and have not yet seen my video, check it out here. Feel free to Tweet it, Buzz it, Facebook it, comment, subscribe; or all of the above and more.
This whole experience has been quite the interesting one so far. Like with all experiences, it provides an opportunity to learn something new and I have certainly learned a great deal.
The biggest lesson learned through this experience has been preparing early and following instructions. Knowing that the application deadline was today at 5 PM, I wanted to make sure I had my application uploaded and submitted long before today – which left room for error. Whether it be technical errors on my end, or on the end of the Transat site … that way all my hard work wouldn’t go to waste. And sure enough, today the website was experiencing problems and people we panic struck when their videos weren’t uploading 10 minutes before the deadline. Luckily Transat is allowing those experiencing problems to submit their videos via email up until tomorrow. I’m just glad I had my submitted days ago which means I can sleep easy tonight – or sleep dreaming of my call coming from Transat).
The second lesson is about reading the instructions. It amazes me how detailed the instructions were for making the video and submitting the application. It was merely a “follow instructions” kind of application process – with room to be creative in how you conveyed your message. Yet, upon reviewing the videos that have been posted online, I’ve noticed quite a few seemed to have completely disregarded the guidelines for the video. It will be interesting to see if this plays a part in the selection process.
Another lesson I am taking away from this is how influential marketing is on the general population. Just a 2 minute video can make such an impact on a person’s perceptions. At the beginning of this process, I thought “how will I fill two minutes?” – half way through the editing process I was in trouble, thinking – “How do I cut it down to JUST 2 minutes?” – and now at the end of the process, and in watching all the videos posted online, I realize the importance in capturing your audience right away. You want them to want to wait for YouTube to buffer and load your video. You don’t want them to feel as though the 2 minutes will never end. Especially when it’s a topic of travel and tourist attractions – your audience should want to see the place your showcasing and should want to, at the end of watching your video clip, look up more information about that attraction, and hopefully actually get in their car and go see the place!
I’ve really enjoyed the process so far and I think it’s a great marketing strategy. Every one I know seems to be buzzing about Transat, as is the rest of the world-wide-web. As well, it has highlighted some of the beautiful local tourist attractions that we have right here in Canada. I know for me, watching the videos so far has extended my places-to-see list.
Now that the deadline has passed, I am forced to wait for Transat to call me for an interview. Fingers crossed!!